About

Phil is a tenacious and creative design leader that brings an unorthodox sensibility to the delivery of successful customer experience and innovation programs.

His key strengths are an ability to fall in love with problems and decipher their inherent complexity through the application of different thinking styles (design, systems, creative), whilst working across functions to drive elegant solutions from early concept through to final implementation and iteration.

Taking a hands on approach, he is fully at ease conducting interviews, generating insight from data, articulating opportunities and being a strong voice for people and their needs.

Phil is equally adept at workshop facilitation, ideation and can confidently prototype both digital and physical solutions.

Awards and Recognition

• 2020 Australian Good Design Award - Social Impact
• 2019 Deloitte Digital Corporate Entrepreneur Award - Runner Up - Social Impact Category
• 2019 Michael Page Innovator of the Year - Honourable Mention

Organisations Worked For

• Aruma
• Deloitte Digital
• Uniting Care
• Urban Utilities
• Department of Transport and Main Roads Queensland

Design Services

◐ Discovery

• Generative and Evaluative Research
• In person, virtual or hybrid workshop design and facilitation
• Data analysis and visualisation

◒ Design

• Mapping (Journeys, Service Blueprint, Mental Model)
• Storytelling
• Physical and Digital prototypes
• Design Artefacts (Personas, Mixed Media, Causal Loop Diagrams)

◓ Development

• Business Model Testing
• Customer Segmentation
• Customer Value Proposition Development

◑ Delivery

• User Story Development and Testing
• Executive Presentation
• Create Change Management and Training materials

Contact

@phillew

If you’d like to quickly connect, the best place is on Linked In

hello@plew.com.au

If you want to work together, please feel free to shoot me an email.